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What are three lessons learned relative to the importance and effectiveness of forecasting market demand?
What are the similarities and differences between promotional push strategies and promotional pull strategies?
Help identify the appropriate price strategy that should be used for a service to provide day care in a shopping mall.
Barbie does not seem to be as popular as she once was.... What kind of competition is she facing?
A hotel is experiencing security issues with operating on the internet. Can you identify some public relations issues based on this example?
Evaluate and determine the advantages and disadvantages of markup or cost-plus pricing for this special marketing situation.
Develop a hypothetical new product or service (preferable one that is feasible) you would like to focus on in this class over the next five weeks.
You have been invited to attend the American Intercontinental Brainstorming Conference, a meeting of elite entrepreneurs and marketing executives.
Provide a quick overview of the product or service you created. State the features of your product. Show how it's innovative and different.
In the context of a production system, what is the difference between a state graph and a search tree?
How specifically did the positioning of each product contribute to the resultant success or failure?
What is Product Policy? How would I go about building a product policy for a new product? What is Customer Relationship Management?
Describe each step of the Marketing Research Approach (one slide for each step) in detail including its goal, and create an example aligned to the scenario
We are in the process of writing a book proposal on the topic of Russian Adoption and the reunion of family members.
Question: Why do two companies selling the same product charge different prices? Can you give me an example.
Run the "Channel Development and Pricing" simulation, keeping the following questions in mind:
Question: What stage in the PLC is the internet? Provide a PLC characteristic, product example.
Question: How does geographical location affect a company's selection of distribution channels?
Problem 1: Which is more important, the consumer or the product? Explain in detail.
What is the "right" price to charge for a product or service. Pick one of these two philosophies and defend it in your response.
Please share with the class your ideas for an effective product promotion.
Select an appropriate special event to support a sales promotion for a local upscale specialty food store.
Question: Describe two criteria used to asses a market's potential for a new product.
What is a distribution channel? What is the relationship between channels of distribution and logistics?
Selective and exclusive market exposure and how they affect the three basic types of promotions.