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How has the Internet affected price considerations? Please provide examples.
Question: "What are the marketing challenges you might face in marketing a new design for a toothbrush?"
Describe a store and product for each of the pricing methods listed below and whether you consider it to be effective.
What is the difference between prices of each and what is the rationale?" What strategies are being used?
Imagine you are a salesperson for a company that sells office supplies to buyers in different buying situations.
Explain the five stages that adopters of new products move through. Then consider the following scenario:
Briefly describe the strategies that can be used to create a product line with the optimum length.
When motivating channel members, a manufacturer has several sources of power from which to draw.
Rick Greene has established a new company to sell lawn and garden products nationwide. He sees three distinct target audiences for his company's products.
Discuss the five major decisions that she had to make when developing the advertising program for Susie Q.
Question: The product is Kleenex tissue: describe an appropriate promotion blend to get it to market.
Identify the specific metrics that one can use to measure internal marketing project implementation across cross-functional groups, departments
What does optimizing resources mean in the context of project management, particularly if I have to share resources with others?
The Ford Motor Company is coming out with a solar powered car. Outline their promotion approach in detail.
Identify newly emerging competitors in time to plan and execute an effective marketing strategy in response to these competitors?
Is it more practical to introduce a new product or modify an existing product? Explain.
What types of strategies has the brand undertaken over the years to maintain and extend its appeal to the consumer?
How have the following companies differentiated their product/service offering? Pick two and provide your answer. 1) Southwest Airlines vs. JetBlue
How would you describe the channel positioning of People's Bank? What is People's unique selling proposition (USP) OR unique value proposition?
You have been asked to give a brief lecture on "Positioning Errors to Avoid" for a local Chamber of Commerce luncheon.
Question: How can companies offering "free" products (e.g., Linux, Netscape) make money from these products?
You may select a new product idea for a new small business; a new product idea for an existing operation;
How can a company's product line reflect the maxim "think globally, act locally"?
Forecasting market potential and future demand for products and services of this emerging "maturity market?"
Marketing should be addressed on a systemic level to ensure appropriate corporate oversight--by consumers, manufacturers, the government, and the free market.