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Asses a markets potential for a new product

Question: Describe two criteria used to asses a market's potential for a new product. Based on these criteria, what are the steps the manager of a global company will need to take in order to decide whether a foreign market is a viable market in which to introduce a new product?

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Marketing Management: Asses a markets potential for a new product

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Marketing Management: Asses a markets potential for a new product

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