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Analyze three current ads or commercials for BMW, in terms of brand equity.
You have been challenged with finding a new distribution channel for a product under your brand supervision.
The Alliance for Gray Market and Counterfeit Abatement has as its primary purpose to "mitigate gray marketing and counterfeiting of high-technology products"
Was Lili's decision to redirect promotion spending away from consumers to doctors consistent with Judge Barker's decision. Please explain.
What are some of the factors which may have contributed to packaging emerging as a potential marketing tool.
Do you consider private labels as brands such as Walgreens, large grocery chains or department stores? Why or why not?
In your opinion, what are the top three new brands that are most appealing and least appealing to you or your family?
In each of the following situations, identify the fundamental source of the marketing problem or opportunity
What factors should a company review before deciding to go abroad? Use your company or a company with which you are familiar as an example to explain factors.
What are some of the contributing factors that caused that brand to fail?
Do you feel that marketing creates need or want for a product? Or, does marketing inform consumers in order to satisfy an existing need or want?
Discuss what brand elements would be most useful for differentiating your company's brand from competing brands.
When market segmentation occurs, new distinct ways to brand existing or new products and services emerge.
What would be the evaluative criteria that target markets would use when choosing between alternative brands?
What are some effective PR strategies and tactics that are often executed? How do PR strategies fit with overall marketing campaigns?
Choose a familiar clothing store. Describe its product mix, including its depth and width. Evaluate the mix and make suggestions to the owner.
Do you think a city or country can be a brand? Why or why not? What else can be branded?
Why is product placement becoming a critical element for advertisers and marketers?
Why is "Positioning" important in segmenting? What are three reasons for segmenting a product's offering?
Discuss a brief situation analysis, marketing objectives, strategies, tactics, financial considerations, and a timetable for implementation.
What are some of the challenges of market research?
Do you agree that acquiring value by purchasing other companies that compliment the brand or in some way secure the parent company's position? Explain
Describe the concept and importance of branding. Explain the effect retail branding has on customer relationships.
Who are the major competitors to Proctor and Gamble's product Pampers in Kenya's market?
Problem: What is the current market needs and growth for diapers in Kenya?