Question 1: What would be the marketing problems that you might face if you were to develop a new design for a toothbrush. Include the target market, product, place, price and promotion in your response. Please be as creative as you like here.
Question 2: Describe a product that entered the market over the past two to three years and succeeded. Why did it succeed? Describe a product or service that you saw fail over the past five years. What factors influenced the failure? How did the positioning of each product contribute to the resultant success or failure?
Question 3: What are three lessons learned relative to the importance and effectiveness of forecasting market demand? What are three lessons learned relative to the importance and effectiveness of market research?