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Imagine you are part of a strategic planning group at a large corporation that is considering developing a new proposed product.
Compare and contrast two pricing methods and explain why you think they would be similar or different.
Develop an understanding of the factors motivating your purchases Develop an understanding of the consequences of your purchases
Can anyone please explain how personality is sometimes used in consumer research to identify distinct and sizable market segments?
In the last few years, soft drink manufacturers have marketed a variety of similar products under the same brand name.
Briefly describe the branding and positioning strategies of Apple and MatsSoft.
You are the marketing manager responsible for launching an innovative new product called V Fusion + Energy.
According to the intensive distribution strategy, a consumer should not have to go beyond the nearest store to buy the product.
Create the domestic and global product branding strategy.
Problem: What methods would you suggest to assess the potential commercial success for the following new products?
Can you think of anything the store has done to draw your patronage and stop you from buying on line?
Briefly describe Penney proposed new pricing strategy, also providing bit of background on the company and department store industry.
Discuss what brand elements would be most useful for differentiating your company's brand from competing brands.
Question: How does an exclusive brand such as Louis Vuitton grow and stay fresh while retaining it's cachet?
What do you think is the role of product strategies in corporate strategies and how one should shape the other?
Some of Gillette's spokespeople, such as Tiger Woods, have run into controversy after becoming endorsers for the brand. Does this hurt Gillette's brand equity.
How have web technologies (2.0 and 3.0) evolved and how has each evolution impacted how products and services are marketed?
We have gotten to the point where GGI will need to start developing their brand strategy
What are the implications of having an arbitrary zero point in an interval scale? Define your terms, and explain your response in detail.
A new graduate hired by the marketing research department of a major telephone company is asked to prepare a questionnaire to determine household preference
Marketing mix was introduced as the 4 P's of marketing management product, price, place and promotion.
Task: Define the appropriate target population and the sampling frame in each of these situations:
- Specific steps in the decision process leading up to and following the purchase; - Factors and influences on the purchase decision;
Subject of advertising effects on consumers, and complete a short review of these articles. Discuss the key arguments and findings.
1) What is a target market? 2) What is the target market of the product or service selected?