Problem:
You have been invited to attend the American Intercontinental Brainstorming Conference, a meeting of elite entrepreneurs and marketing executives. You will use this forum to discuss a NEW product you wish to launch and the marketing plan you will develop over the next five weeks. Since nondisclosure and confidentiality agreements have been signed, this venue provides a unique opportunity to share ideas with peers about your product.
Develop a hypothetical new product or service (preferable one that is feasible) you would like to focus on in this class over the next five weeks. Discuss the qualities that make this product new to the marketplace. (At this point, there is no need to discuss the aspects of your marketing strategy.)
The goal is to apply learned concepts and build a marketing plan for your product or service from the ground up. You will not be allowed to mimic plans or ideas from larger or already "in-place" campaigns. You must think on your own two feet.
Critique the work of at least two other participants. You may have some great ideas that can help another individual or perhaps there are some questions you need to be asking about their product.