Consumer or product-which is important
Problem 1: Which is more important, the consumer or the product? Explain in detail.
Problem 2: Do consumers drive the development of products, or do products drive consumer behavior? Explain in detail.
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Select an appropriate special event to support a sales promotion for a local upscale specialty food store.
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Introduce learners to some of the basic functionality of Microsoft Project.
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Run the "Channel Development and Pricing" simulation, keeping the following questions in mind:
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