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Name a global advertising campaign you believe was successful. What made this campaign successful?
What is the connection between marketing research influences and marketing strategy of companies?
Describe an example of when the place component of an organization's strategy was off target
By making some assumptions, describe some characteristics of the target market (end customers) for each of these market segments.
Read this article about casinos targeting the Hispanic market. Medina, Jennifer. (2011) Casino Town Puts Its Money On Hispanic Market.
Evaluate Marketing Website Assignment: Access the following Website: Kraft Foods uses this Website as a part of their marketing strategy.
write a paper discussing the major segmentation strategies including demographic, geographic, and psycho-graphic
Review the pricing strategies of the Droid Phone. Which of those pricing strategies would make sense? Why?
Question: Assume you are developing an advertising strategy for the promotion of a new product.
Consider Coca-Cola and PepsiCo, two successful companies that compete with each other.
Relationship marketing (also called "loyalty programs") is used to foster loyalty between an organization and its consumers.
What do you believe might be good methods/metrics to measure Corporate Social Responsibility? Please provide evidence to support your discussion.
Problem 1. Select a product you like, Problem 2. List at least 3 places where you found it promoted. Problem 3. Discuss how the ads caught your attention.
Research the market trends in that industry. Write a paper in APA format that identifies a business opportunity.
What are some of the potential hazards a company might face by relying too heavily on distributors, retailers, or other intermediaries for market intelligence?
Describe Market Logistics. What are some of the steps necessary for market logistics planning? Please provide an example.
Formulate an operations strategy for a service type business for an Etiquette and Professional Communication Adviser, which employs at least 20 people.
write a paper discussing the major segmentation strategies including demographic, geographic, and psychographic
Need to define the topic of flowers purchased from traditional florists vs nontraditional outlets. Price, quality, shelf-life, all should be included.
In planning its market offering, the marketer must address the five product levels of the customer value hierarchy.
According to Grant (2010), the four common factors of a successful strategy are:
What are the advantages of using secondary data over primary data when doing Market Research? Disadvantages?
Identify and discuss the differences between the way you went through the purchase decision processes for the two products.
One of the ethical questions regarding healthcare marketing is the use of emotional appeals.
How are the risks in implementing a global strategy greater than those in implementing a domestic strategy?