Question 1) Describe an example of when the place component of an organization's strategy was off target (if you can't think of a real one, its OK to make up a scenario to illustrate your points) and compare this to an organization whose place strategies were well developed. Remember, place can also be defined as having the product available to consumers in the specified market for easy purchase as they demand it.
Question 2) Now, imagine you are able to look behind the scenes at their inner workings, how did the successful or unsuccessful planning of distribution channels effect the placement of the product which in turn affected the promotional strategy. Or...do you think it would have any effect at all? Please explain.
Question 3) What do you think contributed to the success or failure of the scenario(s) you presented?