Problem:
- Computer software (e.g. game or app/application)
- Underwear
- Restaurant
Question 1. Explain why the first product you chose was a High Involvement purchase and why the second was a Low Involvement purchase.
Question 2. Identify and discuss the differences between the way you went through the purchase decision processes for the two products.
Question 3. Assume now that you are a marketer of each of the two products that you have discussed in the previous pages. Applying only the teaching materials, specifically the presentation "Uses of a Model of Buying Behavior", explain how you might use your understanding of the Model of Consumer Buying Behavior in marketing the two products