Question 1. How do you believe Corporate Social Responsibility (or Social Performance) is related to an organization's corporate and marketing strategy AND an organization's financial performance?
Question 2. What do you believe might be good methods/metrics to measure Corporate Social Responsibility? Please provide evidence to support your discussion.
Question 3. Do you feel that an organization's target market(s) will be responsive to an organization's social and cause-related efforts? Why or why not?