Marketing Mix: Pricing and Distribution in Marketing Decisions of the Droid Phone
(Question 1) Review the pricing strategies of the Droid Phone. Which of those pricing strategies would make sense? Why?
(Question 2) What is the role of discounts in the Droid Phone strategy. What would you advise the company in terms of discounts and specials?
(Question 3) Explain the distribution strategy for the Droid Phone. How does it fit with the designated target market? Is there an incongruity with the store or other outlet? In other words, does the distribution seem to fit the product's target as well as harmonize with other elements of the marketing mix?
(Question 4) What is the Droid Phone brand extension? For instance, suppose ALPO created a new food for large dogs - a dry form and a canned form. Would the company need to modify its pricing and distribution strategies? What would be changed and what would stay the same and why?