Common factors of a successful strategy


Task: According to Grant (2010), the four common factors of a successful strategy are

1) Goals that are simple, consistent, and long term,
2) Profound understanding of the competitive environment,
3) Objective appraisal of resources,
4) Effective implementation.

For this discussion, identify practical application of the concept of strategy in your current work or anticipated future work. Evaluate your own current understanding of the principles of strategy.

Reference:

Grant, R., (2010). Contemporary strategy analysis (7th ed.). West Sussex, UK: John Wiley & Sons

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Marketing Management: Common factors of a successful strategy
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