Question 1: What are some of the potential hazards a company might face by relying too heavily on distributors, retailers, or other intermediaries for market intelligence?
Question 2:
a. What may be the five key pieces of information that you would like to find out about from potential clients of the organisation?
b. Chose an organisation and see how many of these questions you can address through secondary research.
In addition to preparing the discussion questions, find a relevant article in a Journal or Newspaper relating to the issue of marketing research and information management for discussion on the forum. The discussion will consider:
a) Why is this article relevant to the topic?
b) Can any of the marketing related theory from this chapter be related to the article?
c) What can be learned from this?