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Problem 1: What is the innovation of Crowd Sourcing? Problem 2: What is the innovation of Crowd Filtering?
Write a return e-mail describing the various people who might influence the customer's buying decision.
Create an IMC strategy for a specific brand of clothing. What promotional elements would you include and what would be the look and feel and message?
Review the Segway's Web site, including information on its current marketing mix (product, place, price, and promotion).
Identify the segmentation criteria that will affect your target market selection. Identify your target market.
You are the marketing manager for a specialty retailer that sells customized handbags. Describe how the company could benefit from specialized marketing.
Problem: What makes for a "good" brand name. Evaluate the new name for TUI and discuss with your classmates.
Propose a marketing position statement consistent with the expectations, motivations, values, attitudes, and belief systems
Explain some ways that marketing is used to influence customers' perceptions and behaviors in the marketplace.
How does a company align marketing strategies with its financial objectives? Which should be developed first? Why?
The product is an recycled green pen range (different colour packaging) marketed at school children.
As you offer your strategic recommendation to the VP of Marketing, provide three (3) benefits AND three (3) risks of your recommendation.
Problem: Think of your favorite retailers. How have they integrated their channel systems?
Describe the theory of Cognitive Dissonance. How is it used in Marketing? Give examples and substantiate your response.
Explain the reason for positioning and repositioning products.
What are the essential components of a marketing plan? How would you convince your supervisor that the marketing department should produce formal marketing plan
Task: In order to develop effective advertising campaigns, retail companies must know their customers.
Problem: Discuss major changes in network television advertising during the past 25 years.
Discuss how you would decide whether to use Radio ads and where to place an ad. For example, when would it make sense to place an ad on talk radio?
Are Duska's accounts of loyalty convincing? What implications might an altered conception of loyalty have on his contention
Write a paragraph evaluating the distinctive packaging of a carton of soy milk based on the four functions of packaging
Develop a written proposal outlining a specific product or service idea you have as the product manager for Triangle Solutions.
Identify two recent marketing campaigns and explain them in terms of types of appeals, marketing strategies, and executional frameworks.
Problem: Why would advertiser want to use both television and magazines? One paragraph for this question.
How can a company create an atmosphere on its Web site? Visit the pages of some of your favorite retailers to see if they have been able to re-create the store