Problem:
Review the Segway's Web site, including information on its current marketing mix (product, place, price, and promotion). Complete and submit a case analysis of Segway. This analysis should include a summary of the business, significant marketing issues, and recommendations about how they can improve their marketing program.
Identify the most significant problems or issues (including those potentially related to weaknesses and threats).
Identify potential solutions to the problems or issues.
Evaluate the potential solutions, and recommend the best choices.