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"The acid test for any corporate strategy is that the company's businesses must not be worth more to another owner." What do you think this statement means?
Of the two types of customer expectations, adequate performance expectations fluctuates the most.
Explain why this might be a good investment. That is, discuss the reasons why celebrity endorsers are effective.
Identify and discuss communication (promotional) mix activities being used by marketers in selected category (Nook)
Summarize six benefits an advertiser can realize by incorporating magazine media into the creative mix for advertising.
How difficult will it be for the owner to plan for this new competitive threat? Explain your answer.
Review the Website and write a paper on its effectiveness as a marketing tool.
Address how the brand identifies market segments and targets, developed its brand equity over time, and positions itself in the market.
What do you think has contributed to Coke's ability to compete in this market?
Develop a list of questions you might ask at this meeting to uncover the group's specific needs.
American Military University wants to develop a brochure to market their graduate degree programs
Identify ways that a company can make marketing every employee's responsibility.
For each of the following small businesses, describe the best form of business ownership: sole proprietor, partnership, or corporation.
You are hired as a consultant to a management training program.
What does the brand mean in today's market? How has it evolved over time?
Problem: How should Ford Motor Company market differently to Generation Y, Generation X, and baby boomers?
Compare and contrast these services using any 3 of Lovelock's dimensions.
Suppose a recent economic forecast expects inflation to be almost 10 percent during the next eighteen months.
Describe how "going global" via the Internet presents opportunities and challenges. (Give me three opportunities and three challenges)
Suppose that in 2010, Global launches an aggressive marketing campaign that boosts sales by 15%.
What is the difference between macroenvironmental and microenvironmental factors? How does Coca Cola use both of these?
Based on their website, what are areas that servicing marketing principles can be applied?
What different methods might a manufacturer of baby foods employ to better understand how their customers make decisions about which brand to purchase?
Problem: Create an ad campaign for an online university's bachelor's degree program. Include your ideas for the following:
Why would a firm hire Communispace to create a branded marketing research online community (MROC)?