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You are the leader of an advertising team that has just voted 9 to 3 in favor of beginning an advertising campaign using Facebook.
Should chain stores imitate the packaging of leading brands? (Store brands will frequently have the look of a well-known brand). Why or why not?
Do you think as a marketer, one would need to know who their target audience was before they started looking at which types of vehicles to use?
How do you think the company's needs and the market's need work together or coexist?
How important do you think blogs, Twitter, Facebook, and similar sites are as communication channels for companies?
How has advertising changed, and how has it remained the same?
Define integrated marketing communications (IMC) and discuss the importance of teamwork in achieving a successful IMC effort.
What is Retailing? Who are Retailers? Where are Retailers? Is it possible to be a "sort-off" Retailer?
If you were to select a segmentation variable suited best for the motorcycle market, which variable would you select? Justify your response.
What types of promotions do you respond to most? Do certain promotions have more or less influence on you depending on the type of product?
"When a service firm makes an error, a strong recovery will create an even stronger bond than if service had been smooth all along."
What is the difference between a need, a want and a demand? Describe the need versus the want for the following products: Gatorade, Nike, iPod.
Discuss the issues of a Web site owner being liable for information posted on the site
Please help me identify and explain at least one example of a marketing technique or practice that is acceptable when directed at adults but not at children.
Problem: What are the essential evaluation criteria for marketing messages in your industry?
Kraft Foods uses this Website as a part of their marketing strategy. Review the Website and write a paper on its effectiveness as a marketing tool.
The change meant that families quickly became "time-poor" and reliant on "convenient" product solutions.
How are sample statistics different from population parameters?
Describe what you consider to be the most effective advertisement you have seen or heard in the last year.
Some marketing experts believe that 4 Ps are not enough for all marketing situations
Problem: Marketing has often been defined in terms of satisfying customers' needs and wants.
Distinguish between probability and nonprobability samples. Why are nonprobability samples so popular in marketing research?
In the proposal, make a case for your new Triangle Solutions product that clearly states the need in the market, the pain points felt by customers
Marketing strategy is often more evolutionary than revolutionary. But marketers caught offguard when major transformation hits may be blindsided
Discuss the advantages and disadvantages of the format present in the excel spreadsheet Responsibility Segmentation Analysis.