Task: Address the following points in regards to the development of an electric vehicle by the Ford Motor Company or a service that will support such cars:
Q1. Identify the segmentation criteria that will affect your target market selection. Identify your target market.
Q2. Describe the organizational buyers and consumers of your product or service and the factors that influence their purchasing decisions. Discuss how these factors will affect your marketing strategy.
Q3. Analyze current competitors and define the competitive landscape for your product or service.