Customers perceptions and behaviors in the marketplace
Question: Explain some ways that marketing is used to influence customers' perceptions and behaviors in the marketplace. Identify examples from recent marketing campaigns and provide links to examples when possible.
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Explain some ways that marketing is used to influence customers' perceptions and behaviors in the marketplace.
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Problem: What makes for a "good" brand name. Evaluate the new name for TUI and discuss with your classmates.
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