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Describe the differences between a traditional marketing communications approach and an integrated marketing communications approach.
If well-documented studies related to customer dissatisfaction and exit hold true, Joe might expect how many of his customers to complain.
Group's internally-produced accounting information system was voted best in food industry for its ability to track inventory & accurately predict cost variation
Spent an additional $5 million on marketing, causing a boost in market share to 4%, what would the resulting net marketing contribution be?
You will also learn how can a company design an advertising campaign that breaks through the advertising clutter.
What are the benefits of integrating marketing communications? As a marketing manager, how would you determine whether communications are truly integrated?
Think about a favorite TV ad and evaluate it in terms of the MECCAS Model by looking at creative strategy, advertising strategy, and the means-end chain.
You have been hired as a marketing troubleshooter for a previously prosperous hotel in the center of Paris, the Jardin de Villiers.
Are there different factors that influence business and consumer decision-making
Discuss the elements that most contribute to the brand's strength and leading position in its respective market.
I would like your thoughts and the best tools to prevent these mistakes. Famous Global Marketing Mistakes
As you look at your TOTAL approach, what, too, are potential risks and benefits of your approach?
The company is faced with the decision of determining the best way to sell the windmills to make the maximum profit.
Explain how storing customer information in a database might be advantageous to Acura
Create a 350- to 700-word pitch to either a movie or television producer. Your pitch will explain your idea for a new TV or movie program
Give examples of products that are using this same technique today. Are they as effective as the Sanka campaign? Why or why not?
Instead of competing head-to-head with Coke and Pepsi, Snapple entered the beverage market with differentiation positioning.
Propose a project on "Marketing to multicultural audiences."
Sanka created a successful marketing campaign by having "Dr. Marcus Welby" counsel people against the dangers of caffeine
When promoting products, what are three areas a marketer should avoid?
What are the benefits and challenges of one technologically-based communication modality that involves patients and health care providers?
Please describe the marketing strategy and then explain how you plan to use marketing strategies to promote your business.
Explain the ethical concerns that have to be considered in marketing flavored cigarettes to target market while keeping in mind the expectations of stakeholder.
Analyze the influence of global economic interdependence and the impact of trade practices and agreements.
What ads employ strategies that would make decisions very emotionally driven and remove the rational questions that might drive the prospect elsewhere?