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When can media involvement be useful in a crisis? When can such involvement be a hindrance?
What are the principal differences between a functional structure and a multidivisional structure?
Explain why the first product you chose was a High Involvement purchase and why the second was a Low Involvement purchase.
What are 4 competitive strategies (briefly describe them). Are there 2 companies that use two of these strategies? How do they implement them?
First, explain the mirror metaphor. Then, apply it to how Levi’s jeans, the iPAD and Crest White Strips fit into (or not) our American culture.
Apex is a medium-sized chemical manufacturer with annual sales of $60 million. It is now trying to determine which of two new compounds it bring to market.
Discuss the strengths and weaknesses of advertising, and describe a situation in which a company could benefit from including heavy advertising in its IMC plan.
Follow the path of the Apple i-pad with regard to the consumer adoption process.
Vita-Sure (hypothetical company) plans on marketing a vitamin c supplement with the added benefit of being a mosquito repellant
Carmen sells woman's sportswear. She is experienced in making sales presentations to groups of two to four buyers.
What cultural competence skills are needed to work effectively in the field of marketing and sales? Identify at least three skills.
Discuss the strengths and weakness of event marketing and sponsorship in comparison to the other approaches in the IMC plan.
Describe a situation in which a company could benefit from including personal selling strategies in its IMC plan.
What strategies can the company use to increase the chance for marketing success for this new product it has developed?
Prepare a sales presentation for a Walmart purchasing agent to convince the purchasing agent that Walmart needs to sell your product.
Present the pros and cons of using celebrities in marketing campaigns with a product that is currently using a celebrity in their advertisements
Why is it important for marketers to monitor current trends in marketing? How does a marketing information system identify and measure trends?
What is a marketing decision support system? What are some of its key features? Why is a MDSS important for health care organizations?
What value is added by the following? Rates in terms of "high", "low" or "none" and explain:
What impact does your socio-economic position have insofar as motivating your consumer buying decisions?
Provide a BRIEF OVERVIEW (1 PARAGRAPH ONLY) of any ad, commercial, or entire advertising campaign
Identify major channel alternatives. What type of intermediaries are they using?
A marketing approach to introducing a new product into the global marketplace and the challenges it faces.
Problem: You are a marketing manager interviewing for a new job at several different firms simultaneously.
Why are marketing channels and intermediaries necessary in foreign markets?