Reasons why celebrity endorsers are effective
Problem: Companies spend millions of dollars each year for celebrities to appear in their marketing communications. Explain why this might be a good investment. That is, discuss the reasons why celebrity endorsers are effective.
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How difficult will it be for the owner to plan for this new competitive threat? Explain your answer.
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The hospital had previously developed an occupational health program that catered to the numerous employers in the area.
Explain why this might be a good investment. That is, discuss the reasons why celebrity endorsers are effective.
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