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Personally, I believe that market research should be conducted before the product life-cycle and during the product life-cycle
Why is it necessary to evaluate the new product idea at each and every stage of the development process?
Is direct marketing effective in the today's marketplace? Why or why not? What about interactive marketing?
What is CPM? Why is CPM important? What are some of the differences between 'total cost of CPM' and 'advertisement versus the CPM rate'?
Analyze Walt Disney Pictures current customer base, buying behavior, demographics, psychographics, and geographic area.
I am a marketer for Amazon and we are expanding to Mexico. Briefly outline and describe the issues your company must consider regarding each of the following:
What impact do smart phones have on consumers currently? What advantages do marketers have targeting people with smart phones versus just a regular cell phone?
As a result, the number of channels used by your firm, and the number channel intermediaries needs to be re-evaluated.
Compensation is often tied to the degree of quota attainment. What problems does the setting of quotas present to both the company and to sales representative?
List and describe the factors that are contributing to the growth of direct marketing.
What decisions go into selecting a distribution channel? What decisions go into selecting new distribution channels?
How might an advertiser decide to use a full service agency versus other options, such as freelance, boutique, and vendors?
Problem: Select an organization (Coca-Cola) that conducts both domestic and global marketing.
Your assignment is to outline a marketing plan for Ajax. Ajax wants you to consider product policy, pricing, promotion and distribution issues.
How is marketing management both an art and a science? What marketing challenges and opportunities do businesses face today?
What are some trends or megatrends that you have personally recognized in the macro-environment?
Problem: Discuss two basic approaches to forecasting market potential and sales.
Problem: Compare and contrast marketing in Malaysia and in the United States.
Contrast approaches to promoting these products to a PPO and to a staff model HMO.
Why is it important to evaluate public relations? How does a business evaluate public relations? How is the data compiled?
Why might managing the creative process within corporate marketing departments and marketing agencies be challenging?
There is often a fine line between effective, sophisticated creative messaging and creative messaging that confuses the consumer.
Imagine you are working on a Marketing Plan for an Etiquette Consulting Business for the 21st, with a primary target audience of urban youth
Consumers apply selective processes to manage the marketing stimuli that flood them every day.
Three of the influencers of organizational buying are called influencers, buyers and deciders. Describe their role in the organizational buying process.