The problem is composed of
Problem 1. (Evaluating Opportunities in the Changing Market Environment). The owner of a small hardware store, the only one in a medium-sized town in the mountains, has just learned that a large home improvement chain plans to open up a new store nearby. How difficult will it be for the owner to plan for this new competitive threat? Explain your answer.
Problem 2. (Focusing Marketing Strategy with Segmentation and Positioning). List the types of positional segmenting dimensions, and explain which you would try to apply first, second, and third in a particular situation. If the nature of the situation would affect you answer, Explain why?
Problem 3. (Marketing's Value to Consumers, Firms, and Society). Give an example of a recent purchase wasn't just a single transaction but rather part of an ongoing relationship with the seller. Discuss what the seller has done (or could do better) to strengthen the relationship and increase the odds of being a loyal customer in the future.
Problem 4. (Marketing Strategy Planning). In your own words, explain several reasons why a marketing manager should consider international markets when evaluating possible opportunities.