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what are the effectual needs to be target a market segmentto be an effectual target a market segment should bei identification marketers must be able
q neelys 4cs in performance measurement 1 check position eg where are we now2 communicate position eg to internal and external
what are processes for selecting target marketsmarket targetingonce the form has known its market segment opportunities this has to evaluate
explain about the individual customer marketingindividual customer marketingas a marketers detects as several segments as there are consumers then
the functions of a performance measurement system- publicise direction for everyone to follow eg partners managers directors team members and other
what is local marketinglocal marketingas marketing programmes are designed to cater the requirements and wants of local customer groups as trading
what is niche marketingniche marketingthis marketing is sometimes also termed as micromarketing marketers generally identify niche through dividing a
what is segment marketingsegment marketinga segment market comprises a large identifiable group in whole market companyrsquos practice segment
what is mass marketingmass marketinginto mass marketing consumers are impossible to differentiate and all are within one segment seller engages into
what are the levels of market segmentationabout the levels of market segmentationthe number of possible segments which will result by a segmentation
explain about the use associated segmentationuse associated segmentationan extremely effective and popular form of segmentation categories consumers
what is socio-cultural segmentationsocio-cultural segmentationconsumer markets are subdivided within segments upon the origin of social-cultural
q disadvantages of divisional structures- as the complexity and diversity of products and markets within the group increase central coordination by a
what is psychographic or psychological segmentationpsychographicpsychological segmentationa psychographic or psychological characteristic taken as to
what is demographic segmentationdemographic segmentationthis characteristic as like age sex income marital status occupation as well as education are
what is geographical segmentationgeographical segmentationin this segmentation the market is divided through location as like nationrsquos states
why are bases for segmentation essentialbases for segmentationto develop a segmentation strategy the first step is to select the most appropriate
explain about the words of schiffman and kanuk about market segmentationin wordings of schiffman and kanuk as ldquothis is the process of dividing a
what is market segmentationmarket segmentationmarket segmentation is the process of dividing a total market into group of consumers who have
define the final stage of decision making processpost purchase performance evaluation in the last stage of buying process the productrsquos
explain about purchase and decision implementation in decision making processpurchase and decision implementationwhen the decision to buy has been
how is evaluation and selection important in decision making processevaluation and selectionthese are two-stage decision process of circulating of
explain about the information search in decision making processinformation searchinformation searching can be within both ways formal as well as
advantages of divisional structures- quicker decision making eg autonomous divisions do not have the long-winded process of a long chain of command
what is the significance of problem recognition in decision making processproblem recognitionas any other decision-making process this is the first