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q explain spreading activation spreading activation involves the proposal of one memory triggering another one for instance one might think of coke
q explain about sensory memorymemory ranges in duration on a range from extremely short to very long term sensory memory comprises storage of stimuli
q what do you mean by vicarious learningthe consumer doesnt always require going through the learning process himself or herself-sometimes it is
q schedules of reinforcementan additional issue is schedules of reinforcement and extinction extinction takes place when behaviour stops having
q factors that influence the effectiveness of operant learning numerous factors influence the effectiveness of operant learning generally the closer
q what role is played by memory in consumer behavior learning involves a change in the content or else organization of long term memory andor
q personality impacts and perception influences decisionsvariety seeking where consumers look for to try new brands not because these brands are
consumers are connect in both internal and external information searchinternal search engages the consumer identifying alternatives from his or her
q how can you explain information processingansa customer can acquire information from several sources personal sources- friends family neighbours
q explain the cognitive involvement profilethe perceived significance of the potential negative consequence of a bad purchase the likelihood of
types of cognitive involvementcognitive involvement - where a person is enthused to learn all she can about the product product involvement gt the
consumer involvement involvement demotes to a persons perceived relevance of the object based on their inherent needs and values and interests
q what is cognitive dissonancecognative dissonance premise that people have a requirement for consistency and order in their lives and that a state
q how can you explain the concept of motivation and involvementansmotivationmotivation demotes to the processes that cause people to behave as they
q explain about specific personality traitsspecific personality traitsinnovativenessdogmatismsocial charactermaterialismcompulsiveness1
q nature of personality that influence consumer behaviourthe study of personality discloses three distinct aspectspersonality reproduce individual
q what do you mean by trait theorytrait theory is a main departure from the qualitative or subjective approach to personality measurement it
q what is neo-freudian theorythis theory tends to highlight the fundamental role of social relationships in the formation and development of
q explain about freuds psychoanalytic theorythis theory offers the foundation for the study of motivational research which operates on the premise
q explain concept of personality and self conceptpersonality can be explained as the psychological characteristics that both determine and reflect
q several factors of cultures to adopt new productscultures are likely to adopt new products more quickly than others based on several
q explain the family decision makingindividual members of families frequently serve different roles in decisions that ultimately draw on shared
q define the sub-culture categoriesa sub-culture is an identifiable cultural group distinct which while following the dominant cultural values of the
q describe important characteristics of culture1 culture is comprehensive this signifies that all parts must fit together in some logical fashion for
culture is learned through the following three ways1 formal learningparents as well as elders teach children the proper way to behave for example you