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q explain diffrent types of illustration of print-ad-copytypes of illustration- photo of product photo of product in use photos from different angle
q illustrations - element of print-ad-copyillustrations- it is the optical elements of print-ad-copy it perhaps in the form of attractive photo of
q explain different types of headlines different forms of headlines- direct benefit headlines question headlines announcement headlines provocative
q essentials of headlines for advertisementessentials of headlines- it must be attractive it must be brief it must be easy to memorise it must
functions of headlines- to pull attention of audience to highlight major features of the product to give major message of the ad in brief to
q headline - component of print advertising copyit refers to words which are in most important positions of advertisement these words are read
elementscomponent of print advertising copy-advertising-copy is prepared subsequent to combining various components or elements of ad-copy elements
q message - source of advertisementmessage-source- person who converse the message of advertiser to the target audiencealso known as brand-ambassador
q explain about message formata ad- copy for print mediab ad-copy for broad cast mediac radiod
q message contents of advertisementa what ads needs to communicate to targeted audience through advertisement copyb message is regarding-c high
define the advertisement contentsadvertisement contentsmessage - consist of opinion symbols facts and pictures related to the productpurpose -
q how you will determine the target marketcreating novel unique and selling ideas is known as creativity in advertisement advertising inventiveness
categorization of the advertising-the objective of advertising differs under different situations one advertiser may perhaps seek to generate
q explain about marketing communicationmarketing communication - is the procedure in which two or more persons consciously or unconsciously attempt
q increase in level of competition and readership by adsincrease in level of competition- the level of competition has enhanced manifold for any
q growth in media and increase in industrialization by adsgrowth in media- earlier extremely less media sources were available to advertisers for
increase in non commercial ads - these days a variety of non commercial ads are issued by government departments social organizations for general
scope of advertisement1 increase in ad functions- earlier ads were designed to persuade informative needs of buyers in the form of public
q illustrate the features of advertisement1 paid form- advertisement is certainly not free of cost the company has to formulate the payment to the
q what is advertising consumer is the heart in every business these days attracting and satisfying customers is more difficult than producing the
q nature of target marketa size of marketsmall- personal sellinglarge- advertisingb location as well as concentration of customerconcentration of the
q explain the stages of product life cyclestages of product life cyclea introduction stage - advertising for consumers and personal selling for
q explain the role of direct marketingrole of direct marketing- a focus is on literate customerb for service marketing like insurance banking
q explain about promotion mixmeaning- promotion is the co-ordination of every one seller initiated efforts to set up channels of information as well
q what do you mean by promotion mixpromotion mix is a particular mixture of promotion tools used by a company to communicate with the audiences there