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q what do you mean by controllable costscontrollable costs divisional variable marginal cost divisional specific fixed cost eg specifically
q methods for evaluating the performance of divisionsprofit based methods for evaluating the performance of divisionsoperating profit net profit
q show the arguments against the controllability principle- political arguments may occur over such costs which are more subjective than
q arguments for the controllability principle - it would be considered fairer by a manager if they were not assessed on costs which are not within
q evaluating the performance of divisionsthe controllability principle is concerned with assessing performance based upon measures that can be
controlling subsidiaries mission statement goals and objectives performance measurement systems eg financial ratios and multidimensional frameworks
what is commercialization or crash introduction strategy developmentcommercialization or crash introduction a crash introduction is about full scale
what is concept testing strategy developmenttest marketingthroughout this stage the product is in fact tried out in selected market segments only
what are business analysis and mark share analysisbusiness analysis and mark share analysisin this stage is very much significant in total process of
what is concept testing strategy developmentconcept testingto estimate ideas properly this may be essential to test product concepts testing is a
what is idea screening strategy developmentidea screeningthe procedure of screening the idea along with the greatest potential are selected for
what is idea generation strategy developmentidea generation even though some companies get their concepts almost by change firms which are trying to
what is product strategy developmentproduct strategy developmentbased onto corporate goals and strategy the corporate function for new product is
what are the various stages of new product developmenteach of new product developmentrsquos stages involves considerable study and analysis at each
write a short note on test marketingnew product development regarding altogether new products provides through several significant stages as
what is decline stage in marketing strategiesdecline stagea know the weak and weakest productsb prop unprofitable customer groupc harvesting the
what is maturity stage in marketing strategiesmaturity stage a try to convert non users in utilize of productb enter latest market segmentsc try to
what is growth stage in marketing strategiesgrowth stage a improve product quality add new product features and enhance stylingb adding new model and
what is introductory stage in marketing strategiesintroductory stage a rapid skimming strategy new product launch at high rate and a high promotion
explain about the decline stage of product life cycledecline stagea stage when sales demonstrate a downfall producer decides to abandon the market
what is maturity stage of product life cyclematurity stagea period of a slowdown in sales growth as productions achieved acceptance by most potential
what are the characteristics of competitive product in growth stagecompetitive product launched through more powerful type can enter the market into
what is growth stage of product life cyclegrowth stagea period of quick market acceptance of product and substantial profit enhancement also
what is introductory stage of product life cycleintroductory stagean era of new product launch and its period depends upon productrsquos rate
what are the stages of product life cyclestages of product life cycle introductory stage growth stage maturity stage and declineproducts have