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define the position on benefits for positioningposition on benefitsthis approach and strategy is closely associated to prior one here product is
recommended process to develop a performance measurement system 1 senior management need to determine a clear vision of the change that will be
what is position on product featuresposition on product featuresproduct may be positioned upon basis of its features onto advertisement might effort
define the strategies for product positioningproduct positioning is attained through a variety of marketing strategies and programs within product
explain about product positioning product positioningthis positioning is the act of designing companyrsquos giving image so that they engage of
what is multi segment approach for selecting target marketsmulti segment approachas an organization directs its marketing attempts at two or more
what is concentration approach for selecting target marketsconcentration approachas an organization directs its marketing efforts in the direction of
what is undifferentiated approach for selecting target marketsundifferentiated approach in total market or undifferentiated approach a company
q recommended process to develop a performance measurement system 1 senior management need to determine a clear vision of the change that will be
what are the various approaches for selecting target marketsonce a firm understand its markets and the suitable bases for segmenting such markets
what are the effectual needs to be target a market segmentto be an effectual target a market segment should bei identification marketers must be able
q neelys 4cs in performance measurement 1 check position eg where are we now2 communicate position eg to internal and external
what are processes for selecting target marketsmarket targetingonce the form has known its market segment opportunities this has to evaluate
explain about the individual customer marketingindividual customer marketingas a marketers detects as several segments as there are consumers then
the functions of a performance measurement system- publicise direction for everyone to follow eg partners managers directors team members and other
what is local marketinglocal marketingas marketing programmes are designed to cater the requirements and wants of local customer groups as trading
what is niche marketingniche marketingthis marketing is sometimes also termed as micromarketing marketers generally identify niche through dividing a
what is segment marketingsegment marketinga segment market comprises a large identifiable group in whole market companyrsquos practice segment
what is mass marketingmass marketinginto mass marketing consumers are impossible to differentiate and all are within one segment seller engages into
what are the levels of market segmentationabout the levels of market segmentationthe number of possible segments which will result by a segmentation
explain about the use associated segmentationuse associated segmentationan extremely effective and popular form of segmentation categories consumers
what is socio-cultural segmentationsocio-cultural segmentationconsumer markets are subdivided within segments upon the origin of social-cultural
q disadvantages of divisional structures- as the complexity and diversity of products and markets within the group increase central coordination by a
what is psychographic or psychological segmentationpsychographicpsychological segmentationa psychographic or psychological characteristic taken as to
what is demographic segmentationdemographic segmentationthis characteristic as like age sex income marital status occupation as well as education are