what is niche marketingniche marketingthis, Marketing Management

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what is niche marketingniche marketingthis

What is Niche Marketing?

Niche Marketing:

This Marketing is sometimes also termed as micromarketing. Marketers generally identify niche through dividing a segment within sub-segments. The customers within the niche have a various set of needs and they are ready also to pay a premium to the firm which best satisfies their wants.

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