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q support media used in advertisementsupport media - message is legible brief written in bold letters attractive eye-catching and it must depict the
q evaluation of advertising media - televisiontelevision- commercial television advertising was initiated nearby 1976 with the reduction in tv price
broad cast media- it includes advertisement in television ratio and cable etc it varies from print advertising media as it has both audio and visual
q evaluation of advertising media - magazines and journalsare one more form of print media these are published regularly at regular intervals like
q evaluation of advertising media - newspapernewspaper - newspaper is brought mainly for their news values newspapers are published in a variety of
how you will evaluate the broadcast print amp support mediaevaluation of advertising mediaprint media- print media is as well known as press
few media-image vehicles enjoy improved image in comparison to other media vehicles media-image improves the communication value of advertisement
q define the media-frequency in advertisementmedia-frequency media-frequency demotes to average number of times the audience is exposed to
media cost advertiser must compare the cost of each media by considering the number of audience covered by such media it is probable that a media
q how to select a media for advertisementmedia reach and coverage such media must be selected which has wide reach and can cover our target customers
q show the media-availability in advertisingmedia-availability sometimes it is probable that desired space for advertisements in print media is
media used by competitors while planning for media the advertiser should consider the media selected by competitors and leaders of that industry if
q define the size of ad-budgetsize of ad-budget if amount of advertisement budget is more at that time costly media like national dailies television
q nature of message in advertisingnature of message if advertising note is informative in nature then newspaper will be suitable if ad-message is to
q show the advertising objectivesadvertising objectives the main objective of every advertising campaign is to get favourable response from customer
q show the characteristics of distribution channelscharacteristics of distribution channels distribution channels are able to be classified on the
q show the nature of customersnature of customers an appropriate media plan should consider the type or class of consumers for whom advertising is to
factors affecting media planning-1 nature of product product to be advertised is able to be industrialtechnical product or consumer product
q define the steps involved in media planningsteps involved in media planning-- to know regarding target market- to consider different factors
q what is media planning and strategy how you will evaluate the broadcast print amp support mediaanswer introduction- media plan make a decisions how
q what do you mean by advertising appealadvertising appeal advertising themes- ad appeal demotes to the approach used in attention of audience or
q explain diffrent types of advertisement copytypes of advertisement copy - advertisement copy perhaps of various types based on appeal functions
q production of advertisementdesign as well as production of advertisement involves a number of activities among them are writing copies developing
program add two five-byte numbers using arrays algorithm make count len
q purposes of illustration of print-ad-copy illustration helps in attracting attention as well as arousing desire interest in advertisement it