Problem:
You and your team have decided to investigate the use of alternative distribution channels. Use the Library and internet to provide one other alternative channel management technique that could help a company sell its products or services. What conclusions, both positive and negative, can you draw about alternative channel management techniques? How can this knowledge help you make better applied marketing management decisions?
Seeing as I have an unclear footing on this topic - would licensing, joint venture, partnership marketing, or channel intermediaries be areas that could be utilized for this task? As they all I would think could provide alternative means of distribution channels and assist in marketing/selling the products/services of the organization dependent upon the market. (domestic or international).