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Identify and explain the four skill areas in which guest contact employees must be trained. Which of these, in your opinion, is the most important? Why?
Find two to three examples of each of the following two advertising appeals: fear and sex
Consider the Segway company in the context of distribution and sale.
How can good customer service be translated into different learning outcomes? Additionally, how do instructional objectives help learning to occur?
Discussing the tools that they found to conduct an analysis of the industry and competitors.
Discuss the type of business entity you selected. Explain why you selected this particular type of business entity.
With the 4's I's of service as a foundation, what are the special challenges of marketing a service rather than a product?
Identify eight to twelve general aspects of Wal-Mart & Target to assess, like:
Problem: Briefly describe a service operation with which you have received poor service
Describe three things you could do to provide excellent customer service as a small business owner.
Briefly describe a service operation with which you have received poor service from and make at least three recommendations
Explain how a leader could use this tool in guiding an organizational change.
Functional areas that must be employed to achieve organizational goals, and prepare an action plan to implement the collaboration process.
There is one problem, the pizza is not as good as the original restaurant. Describe your switching dilemma and ultimate decision and action.
Think of a situation where you, a friend, or family member had a problem with a purchase and tried to get help from customer service.
What strategies can be used by service businesses to better match the company's capacity to perform services to customers' demand for those services?
One of your best customers intently abusing two of your most valuable employees. What steps do you take to protect your staff members?
How do organizations promote customer retention? What are some specific improvements that can be made to increase customer retention
Should a tire store and a gourmet restaurant use the same methods for understanding their customers? How may their methods differ?
Professional salespeople possess some common characteristics which make them successful in their selling career.
How else can Nordstrom continue to provide exceptional customer service and increase brand loyalty?
Journal article with regard to the relative importance of wait expectations and store atmosphere evaluations on patronage intentions.
Discuss the importance of the "wow stories" in customer service for a luxury hotel like the Ritz-Carlton.
Create a lawn care company profile and then follow the steps in a new-product strategy, describing each step and how it would be applied it to the company.
The benefits and potential problems associated with moving to a centralized customer service organization