Problem:
It's Popcorn Time's financial advisor likes what she is hearing. However, before she agrees to spend any money on marketing communication (i.e advertising), she wants you to do market research to ensure your thoughts will be well received in the marketplace.
a) What do you want to learn through research?
b) What qualitative methods of research would you recommend? Why?
c) What quantitative methods of research would you recommend? Why?
d) What are the benefits and pitfalls for these methods?