Problem:
I am looking for guidance on a brand name and product name for a fruit juice based beverage marketed to health conscious consumers. The new product will be known as an energy drink targeted at not specifically athletes but ever health conscious men and women within the middle and upper classes of socio economic buying power. We will be targeting those who are searching for quality and health-oriented products regardless of age. After all, schoolchildren, modern teenagers, young couples, parents care about the health of their family and even people over the age of 50-60 years old care about their health. And today's consumer behavior and consumer choice in the field of foods and drinks is more related to their values and beliefs. Thus, we are marketing towards the esteem needs - hoping to provide them a feeling of satisfaction and self confidence that they are consuming a healthy beverage which has healthy benefits. But I am somewhat blurry on the brand and product name. I was thinking the brand name could possibly be linked to nature, growth and/or the fact that it is the center or basis for the product and health. But the product name could be Natures Advantage.