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Importance and effectiveness of various pricing strategies

Question 1: What is the importance and effectiveness of various pricing strategies?

Question 2: What is the importance and effectiveness of distribution channel options?

Question 3: Consider an IT company which deals in developing spftware application products for the telecommunications sector. What could be an element of promotional mix which is used least? How could this element be increased to enable a more effective promotional mix? What would you recommend and why?

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Marketing Management: Importance and effectiveness of various pricing strategies

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