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Students generally find difficulties in finding materials or understanding core concepts for integrated marketing communication. Marketing is a very interesting topic to learn but due to assignment burden over students the case study assignments have no more time to solve individually or also find difficulty with related these assignments. Tutorsglobe offers integrated marketing communication assignment help, integrated marketing communication homework help, project assistance, Integrated Marketing Communication online tutoring, case studies help etc. We have more than 250 management professionals or marketing professionals who are proficient in knowledge and providing tutoring sessions as well as assignment help. You can get management homework help at any time of the day as our tutors are available for your help all the times.
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Integrated Marketing Communication - Promotion
Integrated Marketing Communication (IMC) involves the entire medium which a company uses to promote its product or services or concet. It is an idea to coordinate firm's promotional efforts to achieve the best combined effects of the firm's efforts to promote its services or products. Resources are collected and allocated to achieve those outcomes that are valuable for a firm. Promotion of any product or service involves a number of mediums. The most renowned component of promotion is advertising or mostly used synonymously, but we can also use tools like:
Promotional Objectives and Effectiveness
Generally, a series of promotional events are required before a consumer will buy a product. This is called as a "hierarchy of effects." Firstly a consumer must aware from the product exists. Then he or she must be motivated to give some attention or interest in the product. Then the utilities of product should be known to customer. In the next stage, the consumer evaluates the merits of the product, whether to give a try to the product or not. A good experience generated by the product may lead to continued use.
There are two main approaches for promotion of products.
1. The "push" strategy is related to the "selling concept" and engross "hard" sell like aggressive price promotions or high discounts etc.
2. The "pull" strategy which emphasizes on creating demand for the brand so that consumers intentionally buy the product.
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