Scenario: Tony is the owner of Tony’s Pizzeria, which is located in the city closest to where you live. Tony created a market research survey to help him better understand his customers and summarized results in the analysis provided here.
Tony has now hired you to summarize the basic components of a marketing strategy for his business.
1. As for the interviews, what specifically are your recommending?
2. What type of on-line social media will be used to administer the survey? How will customers receive the internet questionnaire? Will it be on your website? Will they receive a link to the survey on their receipt?
3. Please detail the marketing research method that you are recommending they use.
4. Please Provides comparison of several appropriate market research methods that could be used to add to the current known internal strengths and weaknesses information other than the survey that has already been done
5. Do a Marketing Environmental Scan
6. What is Tony’s competitive advantage against his direct competitors (other pizza restaurants) and indirect competitors (other restaurants)? Is it his product quality? Is it the restaurant atmosphere? Location? This needs to be identified?
7. Which Growth Strategies from these should used (Market Penetration, Market Development, Product Development, Diversification)?
8. Each of the 4 Marketing Mix must be discussed. For instance, discuss the product. Discuss Pricing strategy. Discuss how you will promote the Pizzeria, Discussion Place (location) and how the products will be distributed to customers?