Q1. Explain how do customer centric companies build concern for their customers all through the company?
Q2. Are internally driven businesses geared to meet up the customer needs? Describe.
Q3. What do you mean by marketing research? Explain why is it required by companies?
Q4. Illustrate the meaning of marketing information systems (MIS)? Describe different elements of MIS in detail?
Q5. Describe different approaches to conduct the marketing research?
Q6. Describe different phases of the MR process in detail?
Q7. Distinguish between the probability and non probability sampling methods? Under what conditions should each of such methods be used?
Q8. Describe different survey methods, describing the merits and demerits of each?