Q1. Should a company serve up all its loyal customers? Describe.
Q2. Describe the differences between the extended problem and limited problem solving?
Q3. Does a consumer play the similar role in every purchase method? Describe the dynamics of consumer roles in the decision making method?
Q4. What do you mean by customer portfolio and explain how can it managed efficiently?
Q5. The consumer’s attitude towards a product plays a significant role in the assessment of alternatives. Describe.
Q6. Write down the characteristics of habitual problem solving by consumers? What strategies must a marketer adopt for such products where consumers show habit forming behavior?
Q7. Explain the relationship between the consumer loyalty and profitability?
Q8. Define the term Marketing Mix. Describe various components of marketing mix.