Q1. Explain how do companies establish initial contact with the marketing research agencies?
Q2. Describe the impact of technology on the business.
Q3. Explain how does the competitive environment influence the business?
Q4. Explain how companies track changes in its socio-cultural environment?
Q5. Describe the difference between the microenvironment and macro environment?
Q6. Explain how can companies incorporate technologies in their models of business?
Q7. What do you mean by consumer behavior? Explain why is it significant to study consumer behavior?
Q8. What do you mean by the term buying role? Describe the various roles played by consumers throughout the buying process?