Qualitative and quantitative methods of the mr


Q1. What do you mean by exploratory research? Describe the various methods of carrying out the exploratory research?

Q2. Differentiate between the qualitative and quantitative methods of the MR?

Q3. What do you mean by descriptive research? Explain how is it carried out?

Q4. Describe the meaning and value of experimental research?

Q5. What do you mean by focus groups? What kind of data can be obtained from the focus groups? Recommend some measures to enhance the efficiency of focus groups?

Q6. What do you mean by depth interview? Illustrate the merits and demerits of depth interviews?

Q7. Describe the various methods which can be employed in questionnaire designing to make it more efficient?

Q8. What do you mean by pilot study? Explain why should it be done?

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Marketing Management: Qualitative and quantitative methods of the mr
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