Q1. Explain how do changes in the socio-cultural forces influence businesses? Do some industries get influenced more easily than the others due to changes in socio cultural factors?
Q2. Describe some of the prominent changes in different demographic segments that have influenced the businesses globally?
Q3. Describe the regulatory framework for businesses in your country? How do such regulations influence multinational companies which are doing business in your country?
Q4. What do you mean by country analysis? Illustrate the purpose of conducting such analysis?
Q5. Describe different phases in the consumer decision making process?
Q6. What do you mean by choice criteria? Explain how does a consumer formulate choice criteria for assessing alternatives? Describe each criterion in detail, with relevant illustrations.
Q7. Describe the influence of the internal factors on consumer decision making process?