Q1. What do you mean by marketing research? Explain why is it required by companies?
Q2. Describe the Holistic Marketing Concept in detail.
Q3. Write detail notes on:
a) Experience concept
b) Service concept
Q4. Describe the given stages of a MR process:
a) Data analysis and interpretation
b) Report preparation and presentation
Q5. Describe the concept of marketing. Explain how is marketing orientation relevant to the business?
Q6. Some of the competing philosophies like Selling concept, Production concept and Product concept exist. How are these distinct from one other? Explain how are these distinct from the marketing concept?
Q7. Define the term marketing mix? Describe different components of the marketing mix?
Q8. Describe the importance of segmentation, targeting and positioning in the company’s marketing strategy?