Problem
Which global sports sponsor (other than Coca-Cola or any shoe company) has the most compelling and successful sports marketing/sponsorship program globally. For this discussion, you can consider brands and the mega events (Olympics/World Cup) or the global circuits (F-1, ATP-WTA) that they sponsor. This brand must support a global sports entity, engaged on several continents and activating its program in a multinational way.
Brands you are excluded from using (too easy): Coca-Cola, VISA, Toyota, Proctor & Gamble (P&G) and Rolex.
1) What global sports sponsor did you select? Why?
2) What event/circuit/sport do they partner with? (pick one if they are involved in more than 1)
3) Briefly describe their global program for this event/athlete, etc?
4) In terms of 'global brand/sports/athletics sponsor, what is the "it" about how they activate the program that you believe raises this brand above others in consideration? What do you base your position on?