Problem
Think of a recent purchase you made. It can be a product or a service.
A. Describe the product or service.
B. Based on Maslow's hierarchy, determine and explain which need(s) you have met directly or indirectly through your purchase.
C. List and describe the different stages of the purchase decision-making process that you went through for that purchase. If you skipped a step, explain why.
D. Explain how marketers can influence the steps of such a process for that product or service.
E. Identify a situational and social factor that could influence this decision. Explain your answer.