Problem: Marketing Management
Pick a brand during post Covid period from the luxury brands of your choice.
Question I
• Analyze the competitive positioning of the chosen brand. A SWOT analysis (presented in Table format) is required to meet this objective.
Question II
• Suggest 6 recommendations for the brand to improve its current positioning based on your own research. Your 5 recommendations must include (i) a product/service strategy, (ii) a pricing strategy, (iii) marketing tactics strategy, (iv) sales strategy (v) a marketing communications strategy and (vi) a global marketing strategy.
• Evidence of relevant research.