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Measuring promotional effectiveness versus direct marketer

Problem:

With so much advertising "noise" in the marketplace, what can a company do to ensure its message is heard? What are some of the challenges that a marketer such as Nike or Coca-Cola might face in terms of measuring promotional effectiveness versus a direct marketer?

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Marketing Management: Measuring promotional effectiveness versus direct marketer

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Marketing Management: Measuring promotional effectiveness versus direct marketer

Reference No:- TGS02032856

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